This is a proposed site redesign I created for a San Francisco-based hedge fund. As part of a marketing effort to get new clients, I wanted to lend a little edge and style to their digital homebase. I also wanted to diversify their stylistic assets, and create a more complex narrative - graphic themes encompassing the physical globe as well as the astrological heft implied by their name - to greet potential customers. This look ended up a little further from their comfort zone than they wanted, but I felt they needed to be challenged in their current approach.