The Chopin Foundation of San Francisco came to me with a challange: how to redesign their website and collateral to balance the serious intent of their philosophy, while appealing to their young, increasingly tech-savvy students? I wanted to give them a look that felt fresh and a bit playful, while still honoring the canon of classical music without reverting to staid visual cliches. It would be important for a young musician to visit the site and find an experienced tailored to their digital expectations, without sacrificing the foundation's core mission. The typeface is structured, while a flourecent green pop of color guides the eye - and of course, there is a cheeky little picture of herr composer himself peeking over the top just to make sure everything is in order.