LCG's founder approached me with a big ask - to help build the visual identity of this new company from the ground up! It was one of the first projects of this kind that I have seen completely through design, iteration, and execution. Project requirements have ranged from internal branding pieces - logo refresh, branding guidelines, website - to external consultations for various clients. My partnership with LCG has been an exciting exploration across the spectrum of print and digital branding. You can find their website here.